Widget Types

Overview

Every widget on a report is built around one of a few chart types. Pick the one that answers your actual question, a trend over time, a single current number, or a breakdown by segment.

Reach out to support if you need a new chart type, or need assistance customizing your Reports to understand progress toward your goals.

Chart Types

• Single number — one metric as a stat tile, for example total visitors or total conversions over the selected date range. Use it for the handful of numbers you want at a glance.
• Area over time — a metric plotted across the selected date range, shaded to emphasize volume. Good for a single metric like daily conversions.
• Line over time — a metric plotted across the selected date range, better than Area for comparing several metrics or segments on the same chart, like conversion rate across variants.
  • You can split this chart by a segment, like traffic source, browser, country, to see how each category contributes to the total.
• Vertical / Horizontal bars — a metric compared across a fixed set of categories, like conversions per page or leads per traffic source. Use horizontal bars when category names are long.
• Pie breakdown — a metric as a share of a whole, like what percentage of conversions came from each traffic source. Works best with a handful of categories.
• Table — several metrics side by side, with one column per metric and rows split by up to two groupings, like page, variant, country, or ad group. Use it instead of many separate Single number widgets. See Table Widget.
• Text and notes — a free-text card for context that isn't a metric, like why a number spiked, or a reminder about an upcoming campaign.
• Funnel — counts a metric only within the specific sequence, instead of an account-wide total. See Funnel Widget for how that scoping works and when you need more than one.

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