Analytics & Leads > Page Analytics
Page Analytics
View a section-by-section analytics breakdown for any particular variant or variation.
Overview
Page Analytics gives you a visual breakdown of how visitors interact with a page. It is available per variant or experiment variation, so each version of a page has its own analytics. Rather than showing aggregate numbers alone, it overlays live data directly onto a preview of the page — so you can see exactly which sections hold attention, which buttons get clicked, and how popups perform.
Metrics shown per variant:
- Page visits, conversions, and form submissions — summary bar at the top
- Average time on section — how long visitors spend in each section
- Section visits — how many visitors scrolled into each section
- Button clicks — click count per individual button or link
- Popup views and clicks — engagement data for any popup on the page
Accessing Page Analytics
Open the page
From the left sidebar, navigate to Pages and open the page you want to review. Its details view lists each variant with its visitors, conversions, and conversion rate.
Open the variant menu and click View Analytics
Click the ellipsis ⋮ icon on the right side of the variant row to open the variant options menu, then select View Analytics.
You can also view analytics while you work. In the editor, click the eye icon to enter preview mode, then turn on the Analytics toggle and choose a date range of 1D, 7D, 30D, or Custom. See Editor Layout.
Reading the Analytics View
Summary bar
At the top of the view, a bar shows aggregate stats for the variant:
- Page visits — total number of sessions that loaded this variant
- Conversions — total conversions recorded for the page's conversion goal
- Form submissions — number of form completions, shown only when the page has a form
Section and element overlays
Below the summary, the page is rendered as a visual preview with data overlaid on each element.
Each section shows:
- Avg time — average seconds visitors spent within that section
- Section visits — number of visitors who scrolled the section into view
Each button or link shows:
- Clicks: Total | Sessions — how many times the element was clicked, and how many sessions it was clicked in
- Total counts every click, while Sessions counts each visit once. For example, Clicks: total 2 | sessions 1 means one visitor clicked the button twice, while Total 2 | Sessions 2 means two different visitors clicked it once each.
Popups show:
- Popup views — how many times the popup was triggered
- Clicks — how many times visitors clicked within the popup
